grow in our Forest.
We’re choosy about who we hang with. It’s not just about talent. It’s about tree-ness. We believe chemistry has to come first. No agendas, no politics and no drama. And we’ve assembled around 20 people who feel the same way. Together, we’ve worked hard to build a place that is unlike any agency when it comes to how we treat each other, and it starts with our leadership team.
Co-Founder and CEO
Becca is a passionate leader and bold visionary who has been in the agency business for more than half her life. Her energy and drive inspire her team daily, fostering an environment of thoughtful collaboration and up-for-any-challenge enthusiasm. Becca’s leadership is hands-on, and she has a natural ability to bring out the best in people, which always produces the best work on behalf of our clients.
Group Account Director
Rachel is responsible for keeping the account service team happy, sharp, creative and proactive. She knows exactly how best to mentor, support and shape her team into strategic and creative thinkers who make great client partners. As our clients’ number one advocate, Rachel brings focus to complicated messages, products and conversations.
Group Creative Director
Megan leads the creative team in telling great stories. She brings high energy and whole-brained thinking to every project. And with experience on both the client side and the agency side, Megan knows how to ensure that our creative isn’t just great; it’s also grounded in thought and purpose that spark a relationship and compel action.
Responsible for diving deep into the mindset of a target audience, Michelle is an expert at listening between the lines. She is able to get to the core of clients’ problems and consumers’ motivations, influences and behaviors to identify emotional hot buttons, which allows us to craft messages with more resonance.
As a self-described numbers geek and certifiable left-brainer, Allie guides the agency’s financial and operational strategy with heart, humor and all-in culture stewardship. Special projects require adaptability, and Allie is key to ensuring our processes are always smooth and right for the client. She provides counsel that helps keep treetree stable, competitive and relevant while keeping our team protected and focused on the future.