Whether you’re rolling out your first MAS or optimizing an existing platform, treetree can help you automate your lead nurturing process and give you a 360-degree view of your customers so you can personalize their experience.
Full-funnel automation strategies
When it comes to marketing automation, there’s no one-size-fits-all strategy. The key is to develop a strategy that’s tailored to your unique business goals and objectives. treetree helps B2B brands optimize their approach for maximum ROI by providing guidance on:
- Objectives and goals
- Audience definition and prioritization
- Tactical execution plans
- Budgets and timelines
- Measurement, reporting and optimization
Marketing automation is an evolving space, and we’ve helped countless clients map out that journey.
Lead scoring and routing
If you’re looking for a way to score your leads and prioritize them for sales, then you need a lead scoring strategy. Lead scoring helps you identify which customers are most likely to convert, so you can focus your energy on the right accounts. With lead scoring, we can help your team define what a “sales-ready” lead looks like and prioritize accordingly. This way, you can avoid overloading your sales team by assigning them unqualified leads or distracting them with leads that aren’t in the right buyer journey stage.
Lead scoring helps you identify which customers are most likely to convert, so you can focus your energy on the right accounts.
Marketing automation setup, implementation and integration
If you’re not using marketing automation, you’re not scaling. Using marketing automation systems such as HubSpot, Pardot, Marketo, ClickDimensions, ActiveCampaign or SharpSpring is essential for any business looking to scale. It not only ensures sales and marketing teams are always on the same page, it also automates steps throughout the buyer journey so your teams can focus on overall strategy and measuring results.
At treetree, we can help you build the perfect marketing tech stack and set up marketing automation for long-term growth. We empower B2B marketing teams to help boost results and ROI, while streamlining operations