The from-studio-8h-to-
anywhere-you-are special project


Alliance Data is a leading provider of tailored marketing and loyalty solutions, building relationships through branded credit programs for many of the world’s most recognizable brands. treetree worked with Alliance Data to design and develop a co-branded credit card program for their partner, Saturday Night Live.



The challenge was to create a concept that would get loyal SNL fans to sign up for the card and start earning points on their purchases.

“From Studio 8H to anywhere you are” embodied the spirit of the SNL brand while showcasing the benefits and rewards of the card program in a fun and engaging way. treetree developed everything from the card design to the card carrier, introduction kit, brochure and other collateral items.