McGraw-Hill Education developed a new digital K-5 science program specifically for today’s connected teachers and students. And they needed to get teachers and administrators excited about it with a comprehensive launch program. So we worked fast, collaborating with their team to help create everything from the program name, logo and textbook cover design to brand style guidelines. Then we got to work crafting a brand story, microsite and launch video.
Once these elements were in place, we worked with the McGraw-Hill team to help develop a strategically sound tactical launch plan to roll out during a trade show and at thought leader conferences. Knowing the demand for the program would be instant, we also created a digital training module tor teachers and administrators.