the-momentum special project
During a time of significant transformation across the company, Nationwide saw its 2015 annual report as a prime opportunity for the brand to tell its story and continue to raise awareness of its member focus, diverse product offerings, and strength and stability. The ask was for us to concept and design something very different to tell this evolving story, and the challenge was to bring very different thinking that still felt like Nationwide.
Together with our client, we landed on the theme of “Building on our Momentum,” a nod to both the rich heritage of Nationwide—protecting what matters most to its members since 1926—and its focus on the future. The result was innovative and powerful with a subtle gradient color design, directional elements that pull readers through each page and bold infographics to convey the strength of the Nationwide brand position.
To get associates informed and to support the rollout, we expanded the idea and message of the report to the inside of multiple Nationwide facilities through environmental graphics and backlit signage.