our-brand-new-addition special Project
OhioHealth was planning a landmark new addition to its Riverside Methodist Hospital campus—the Neuroscience Center. To educate the public about the institute’s new offering and create some big buzz, OhioHealth engaged treetree to partner with its internal marketing team to create a suite of promotional materials targeting internal staff, local media, potential patients and the greater Columbus general public.
treetree first helped concept event theming, which we then translated into invitations and promotional materials, videos, press kits and internal communications to support the groundbreaking. After construction was completed three years later, the treetree special events team coordinated a series of grand opening celebrations, managing everything from vendor partnerships to amenity distribution to parking and logistics.
The grand opening spanned several years after the groundbreaking, during which time treetree continued to work with the OhioHealth marketing team to open the center with community pride and involvement. Events included an invite-only tower preview tour, a celebrity speaker engagement with Michael J. Fox, a VIP reception and open houses.