The help-us-reach-a-new-audience-without-
alienating-our-current-one special project


ProMusica, a boutique, specialized chamber orchestra, is anything but a typical classical music experience. The group takes creative risks with varied performances that invite audiences in to experience live music in an intimate way. The brand has a strategic plan in place to continue elevating its musical excellence and marketing activities and came to treetree for help in aligning its messaging with its personality energetic, warm, familiar and charismatic.



treetree developed an online and print presence that would resonate with both ProMusica’s loyal subscribing demographic of Baby Boomers as well as the up-and-coming attendees in the Millennial generation.




We worked closely with our client to understand the authentic personality to the brand and introduced color and audience quotes to the website and brochure to warm it up and communicate the musician-audience connection.