Your brand image needs to be both attractive and unique to stand out and sell.
B2B marketers know that a creative brand identity is an important part of a brand’s competitive position because it’s directly connected to product recognition. And we’re experts at creating smart, sharp and strategic brand identities that are grounded in a brand’s desired position not only in the B2B market, but also in the hearts and minds of your audience.
As an outward expression of your brand, identities capture attention long before a sale closes. Logo, typography, color and visual language—they’re the aesthetic elements of your brand and nailing them is critical because before your audience listens, they’re looking. From websites to social graphics to sales collateral, a comprehensive brand identity gives life to every encounter your audience has with your brand.
Elements of brand identity most often include:
- Logo design
- Color palette
- Photography style