Conversion rate optimization (CRO) turns prospects into leads, clients and brand ambassadors by testing incremental improvements that add up to a significant impact. It’s a data-driven approach to decision-making that produces consistently better results than relying on intuition alone.
Behavior analysis
By understanding how users interact with your website, you can make changes that inspire more sales and happier customers. When leveraging behavior analysis tools like heat maps and scroll tracking, we can get an inside look at how users are navigating your site.
We also offer user flow testing to identify any areas where users are getting stuck. User surveys and testing provide direct feedback so we can recommend the changes that matter most to them. It’s time to stop guessing about your users’ behavior and start understanding it.
Multivariate and A/B testing
Multivariate and A/B testing encourage teams to move away from opinion-based “design by committee” practices that can stifle success to data-driven thinking that removes subjectivity. We test everything from design, copy and layout to price, menu options, search functions and more. And we do it all with one goal in mind: finding the winning elements that yield the highest results.
We’ll work with you to create hypotheses, design test pages and track results. Then we’ll provide tools and resources to help measure your progress.
Technical improvements
Customers today expect fast and mobile-friendly brand experiences. If your marketing efforts can’t deliver, they’ll simply move on to a competitor and miss your message. Taking a behind-the-scenes look to uncover any technical issues that can hinder optimization efforts is a critical step that many teams overlook.
At treetree, we delight in digging into the technical aspects of CRO to fine-tune underlying code, ensure connections between systems and tools are humming, and test that creative assets display properly on all devices.
If your marketing efforts can’t deliver, they’ll simply move on to a competitor and miss your message.
Website pop-up testing
Website pop-ups and sticky bars are an effective way to test offers and prompt visitor engagement without having to make changes directly to your website. There are endless ways to set up targeting and timing based on visitor actions and browsing duration.
For each test, we’ll hypothesize the ideal moment to show offers, based on visitor actions such as arrival, scroll, click or exit. We can also control how often a promotion is shown, so you don’t bombard your visitors with too many offers.