Claim your place as a B2B authority through a powerful thought leadership platform. With an established and ever-growing collection of content, you’ll own the digital conversation in your industry.
Industry research and SME interviews
Before we create content, we need to know what your customers crave. We’ll conduct in-depth research on your target audience to uncover what they’re searching for, where they find information and what will captivate them. Next, we’ll work with you to determine what actions they should take.
Then, we’ll connect the two. We’ll determine the best path to nurture them from visitors to leads to customers and create a solid plan to tell engaging stories in formats and channels that align your strengths with your audience’s interests.
Of course, thorough reporting means we can gather insights, hypothesize and then test again to continuously improve results.
B2B industry research often includes:
- Content audits
- Content strategy planning
- Audience research and personas
- Surveys and SME interviews
- SEO strategy
- KPI identification
- Original research studies, surveys and reports
That niche, that magical place in the hearts and minds of your target audience that only you can occupy? That’s your brand positioning. And it’s more than a value prop. It’s where your brand shines and stands apart from the competition. We’ll help you find it—and craft the messaging that supports it.
More than a copywriting exercise, developing the unique messaging platform on which your brand stands can be both liberating and challenging. In this process, we often uncover obstacles that stand in the way of a brand’s desired position in the market, as well as reveal white space that could open new sales opportunities.
Messaging is power as B2B brands seek to secure their spot at the top. And we can help you get there. Strategic message development often explores and clarifies:
- Brand promise
- Reasons to believe
- Value proposition
- Positioning statement
- Proof points
Short- and long-form copywriting
A powerful thought leadership platform sets you apart in the digital environments where decisions are made. We support you with short- and long-form content that’s informative, interesting and distinctly on-brand.
We serve up the right messages at the right time across the media that make sense.
Drive engagement with a holistic short- and long-form copywriting strategy that can include:
- Brand journalism
- Short- and long-form articles and blog posts
- Industry trend reports
- eBooks and white papers
- Case studies