As an extension of the team, we turned ProGlove’s new website into an inbound lead machine.

  • Staff augmentation
  • Inbound lead generation
  • Pay-per-click
  • WordPress development
  • Website and campaign analytics
  • SEO strategy and management
  • Website tracking audit
  • Conversion rate optimization (A/B testing)

The challenge
ProGlove, a private equity-backed software as a service (SaaS) and wearables technology company based in Munich, Germany, needed support managing their newly optimized website. Given their vacant digital director role, we stepped in as an extension of their team to deliver digital strategy and execute the day-to-day marketing operations while they recruited for the position.

Insight

We quickly realized ProGlove had a great product with spectacular case studies and references. However, their latest website was missing the critical ingredients needed to transform it into an inbound lead generation machine.

Solution

We adjusted their website’s user journey, guiding their audience to follow a natural path toward gated content and requesting product demos from the sales team. This, coupled with a pay-per-click ad campaign, increased inbound lead generation by 193% within the first 90 days.

First 90 days results

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