It takes tree-ness. Nope, we couldn’t define it if we tried (and we’ve tried), but we do know it’s made up of equal parts curiosity, resourcefulness and gratitude.
And we know it starts at the top with our leadership team.
BECCA APFELSTADT
As a natural born connector, Becca’s focus is on fostering deeper relationships with long-term clients, and she also keeps an ear to the ground for growth opportunities in the Columbus market and beyond. Becca is no stranger to the marketing industry–she started as a marketing intern at age 17, and later founded and led her own agency for 15 years.
In her spare time, you’ll find Becca cuddled up with her three kiddos reading together or planning the next adventure abroad for her family of five.
Becca’s favorite brand to follow: Warby Parker
“Warby Parker has nailed the transition from online to in-store. They found a pain point and have clever ways of relating to consumers and simplifying the process. They make buying new glasses fun!”
Enneagram 7: The Enthusiast
Doug Lunne
Doug founded LMG to address a need that remains widespread to this day: combining intelligent strategy and inspired creativity to do truly meaningful work. This intersection of the left and right brain is where he thrives—understanding clients’ challenges thoroughly and identifying effective and unexpected ways to address them.
Away from work, Doug loves seeking out more creative challenges. From cooking and traveling to painting and more, he finds inspiration in all forms.
Doug’s favorite brands to follow: Apple, YETI, Warby Parker, and Harry’s to name a few
“Of course, Apple is an inspiration. But disruptive brands like YETI, Warby Parker, and Harry’s are always fun to watch.”
Enneagram 9: The Peacemaker
Chris Wilguess
Chris helps define and execute key business initiatives for LMG and our clients. He knows successful marketing is about understanding the audience—Who are they? What do they care about?—and he supports the team in keeping these important details at the forefront of every project.
In his spare time, you’ll find Chris coaching his son’s select baseball team, drumming with his church worship team every Sunday, and firmly planted on team “Diet Pepsi.”
Chris’ favorite brand to follow: Apple
“They’re the absolute best at keeping things simple, turning features into benefits, and staying consistent. They don’t try to cram every single feature of the latest iPhone into each ad. Instead, they usually show one really fun feature for the product and make it come to life.”
Enneagram 8: The Challenger
Megan Myers
Megan inspires and leads the content, design, traffic, production, and brand teams, bringing strategy to life with smart, creative solutions that move the needle. She is passionate about pushing for creative excellence and ensuring that our team exceeds client expectations with every deliverable.
In her spare time, you’ll find Megan weightlifting, cooking, or snuggling with her beloved bulldogs, Peach and Goose. She also loves putting her marketing chops to use helping her entrepreneurial husband and kids grow their businesses.
Megan’s favorite brand to follow: Jeep
“Tough question. I usually just go what feels or looks right for the life season I’m in. But I’ll say Jeep because I’m on my fourth so I guess this one is sticky for me.”
Enneagram 8: The Challenger
Shannon Lipp
Shannon oversees the development and execution of client marketing initiatives to help their brands grow and thrive. She offers a key shift in perspective from “What do we want to sell?” to “Why would others want to buy?”—always keeping the target audience in mind.
In her spare time, you’ll find Shannon spending time with her close friends and reading anything she can get her hands on—from cereal boxes as a kid to endless books and social media feeds today.
Shannon’s favorite brand to follow: Real Simple magazine
“I love their simple, bright, and cheery photography. Readers often buy their magazines just for the cover shot, and the content is wonderful, too!”
Enneagram 2: The Helper
Beth Combs
Beth monitors and analyzes the business’s finances to ensure profitability. Her love for learning motivates her to dig into the numbers, identify opportunities for growth, support the team’s goals, and help LMG reach the next level.
In her spare time, whether she’s hiking at a local park, working on a home DIY project, or vacationing in Florida, Beth’s time is best spent with those most important to her: her family, friends, and her two dogs.
Beth’s favorite brands to follow: Everything home-related
“I’m on Pinterest all the time looking for home design inspiration. I love the variety of ideas I can find there, versus gravitating toward one specific style or brand!”
Enneagram 3: The Achiever