treetree is proud to be certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), the largest third-party certifier of businesses owned, controlled and operated by women in the United States. Through this certification, we not only bolster the voice of minority-owned businesses, we also support our B2B clients in their supplier diversity business strategies.

We decided to pursue this gold-standard certification to help our clients reach their goals. This certification supports a commitment to a growing economy as small and diverse businesses are a cornerstone of economic growth and sustainability. We’re grateful to the B2B organizations who commit to working in diverse markets and who know and trust the WBENC credentials.

Becca Apfelstadt | Co-Founder and CEO | treetree

Staying involved in the conversation about how to help more women rise is a priority at treetree.


As a thought leader and mentor to other women-owned business entrepreneurs, our co-founder and CEO Becca Apfelstadt offered Forbes five tips for making parental leave good for business and helping women thrive.


Becca was featured on the Women of Influence Podcast talking about what she’s learned as a female at the top who is surrounded by an all-female leadership team.


Becca shares about career, family, vulnerability, resilience and leadership in her Get Your Mind Bright newsletter.