Experience Design
5 must-ask questions before you take your event virtual
In the upheaval of COVID-19, every business is pivoting. The experiential world has been hit especially hard, with what seems like every 2020 event, big or small, being canceled or postponed. When it comes to experiences, how do we find safe and effective…
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9 Event Trends to Know in 2020
One thing that rang loud and clear in 2019: Every event should be an experience. Regular event goers have come to expect thoughtful messaging, meaningful face time, versatile work spaces, sustainability and so much more. How will your events and…
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Responsible for a marketing budget? 5 steps to spending your money wisely
If you’re in charge of a company’s marketing budget, there is a good chance you’ve wished that pot could get a little bigger. Especially when it comes to hiring outside resources like production vendors or agency partners. But here’s the…
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6 strategic ways to rethink your next event
Planning an event in Columbus, Ohio, and beyond goes so much deeper than linen choices and buffets. How do you want to make people feel? How should they interact with your brand? What do you want them to do after? When you focus on the strategy behind…
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How to use the five senses to bring your space to life
Your brand doesn’t simply exist as a logo. Every way your clients, prospects and employees interact with your brand can (and should) be an experience—and that includes your space. Does colorful candy fill a bowl? Do fresh apples lend a homey vibe?…
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Designing a treehouse: How our vision impacted our space
In 2014, treetree was bursting at the seams. We were growing at such a rapid pace that trees were using the conference table as their permanent work space, and some had even sprawled into the neighboring office of another company. It was time for our…
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