VIEW FROM
THE TREES
At treetree, we like to put our hearts (and brains) into everything we do. And here is where we share our feelings and thoughts, plus plenty of insights, examples, inspiration and more. So, if you’re interested in special project management, project-based creative, discovery, strategy, experience design, newsworthy notes or our point of view, keep reading to get the view from the trees.
5 things Marie Kondo can teach us about 2020 business planning
Getting your 2020 business plan together can feel more stressful than decluttering your entire home just in time for your annual holiday party. That's why Marie Kondo, creator of the KonMari organizing method, author of the best-selling book The Life-Changing…
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5 ways leaders can practice gratitude (and boost their bottom line)
World Gratitude Day is September 21, and it's a great reminder for businesses to check in on how they're promoting or practicing the art (and science) of gratitude in their workplace. Why? Because to the people who work there, and to your bottom line…
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Responsible for a marketing budget? 5 steps to spending your money wisely
If you’re in charge of a company’s marketing budget, there is a good chance you’ve wished that pot could get a little bigger. Especially when it comes to hiring outside resources like production vendors or agency partners. But here’s the…
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Leading a team? Here’s how to take off your mask
If you’re in a leadership position, there have undoubtedly been times when, despite your best efforts, your team has seen you as inaccessible or intimidating. Or maybe you can even be seen as intense or abrupt (I’m virtually raising my hand here). Because…
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How to be wrong in three easy steps
We’re wired to want to be right. It’s just part of how we’re built. We associate wrongness with humiliation—a sure confidence crusher. So, as far back as our childhood classrooms, we’ve chased the feeling of rightness. And our lifelong avoidance…
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6 strategic ways to rethink your next event
Planning an event in Columbus, Ohio, and beyond goes so much deeper than linen choices and buffets. How do you want to make people feel? How should they interact with your brand? What do you want them to do after? When you focus on the strategy behind…
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5 tested ways to crush your summer plans
Whether half your marketing team goes on vacation at once or you don’t feel like you can be OOO on a summer Friday without getting an SOS, you might need help slowing down your summer. Here are five easy ways to plan ahead and get the most…
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What happens when your company outgrows its clothes?
After years of hustling to establish an approach for every aspect of the business, there will come a day when, suddenly, you realize your company’s "clothes" don’t fit anymore. It happens every few years, in every single business. Systems, processes…
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How to use the five senses to bring your space to life
Your brand doesn’t simply exist as a logo. Every way your clients, prospects and employees interact with your brand can (and should) be an experience—and that includes your space. Does colorful candy fill a bowl? Do fresh apples lend a homey vibe?…
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3 Secrets to Improving Employee Retention
When it comes to retaining employees, it turns out that cash is not king. It’s benefits that rule the roost, no matter where you work. According to Josh Levs, author of “All In: How Our Work-First Culture Fails Dads, Families and Businesses…
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