VIEW FROM
THE TREES
At treetree, we like to put our hearts (and brains) into everything we do. And here is where we share our feelings and thoughts, plus plenty of insights, examples, inspiration and more. So, if you’re interested in special project management, project-based creative, discovery, strategy, experience design, newsworthy notes or our point of view, keep reading to get the view from the trees.
Responsible for a marketing budget? 5 steps to spending your money wisely
If you’re in charge of a company’s marketing budget, there is a good chance you’ve wished that pot could get a little bigger. Especially when it comes to hiring outside resources like production vendors or agency partners. But here’s the…
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Leading a team? Here’s how to take off your mask
If you’re in a leadership position, there have undoubtedly been times when, despite your best efforts, your team has seen you as inaccessible or intimidating.Or maybe you can even be seen as intense or abrupt (I’m virtually raising my hand here).Because…
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How to be wrong in three easy steps
We’re wired to want to be right. It’s just part of how we’re built. We associate wrongness with humiliation—a sure confidence crusher. So, as far back as our childhood classrooms, we’ve chased the feeling of rightness. And our lifelong avoidance…
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6 strategic ways to rethink your next event
Planning an event in Columbus, Ohio, and beyond goes so much deeper than linen choices and buffets. How do you want to make people feel? How should they interact with your brand? What do you want them to do after?When you focus on the strategy behind…
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5 tested ways to crush your summer plans
Whether half your marketing team goes on vacation at once or you don’t feel like you can be OOO on a summer Friday without getting an SOS, you might need help slowing down your summer. Here are five easy ways to plan ahead and get the most…
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What happens when your company outgrows its clothes?
After years of hustling to establish an approach for every aspect of the business, there will come a day when, suddenly, you realize your company’s "clothes" don’t fit anymore. It happens every few years, in every single business. Systems, processes…
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How to use the five senses to bring your space to life
Your brand doesn’t simply exist as a logo. Every way your clients, prospects and employees interact with your brand can (and should) be an experience—and that includes your space.Does colorful candy fill a bowl? Do fresh apples lend a homey vibe?…
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3 Secrets to Improving Employee Retention
When it comes to retaining employees, it turns out that cash is not king.It’s benefits that rule the roost, no matter where you work.According to Josh Levs, author of “All In: How Our Work-First Culture Fails Dads, Families and Businesses…
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Designing a treehouse: How our vision impacted our space
In 2014, treetree was bursting at the seams. We were growing at such a rapid pace that trees were using the conference table as their permanent work space, and some had even sprawled into the neighboring office of another company. It was time for our…
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Becoming a Certified Women’s Business Enterprise
While our marketing agency has been female owned and led all along, we are thrilled to announce that now it’s official. treetree was recently certified as a Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council (WBENC).Major…
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