VIEW FROM
THE TREES
At treetree, we like to put our hearts (and brains) into everything we do. And here is where we share our feelings and thoughts, plus plenty of insights, examples, inspiration and more. So, if you’re interested in special project management, project-based creative, discovery, strategy, experience design, newsworthy notes or our point of view, keep reading to get the view from the trees.
5 must-ask questions before you take your event virtual
In the upheaval of COVID-19, every business is pivoting. The experiential world has been hit especially hard, with what seems like every 2020 event, big or small, being canceled or postponed. When it comes to experiences, how do we find safe and effective…
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Small business, big hearts: How we’re making working remotely work for us
This article originally appeared on LinkedIn. Navigating the near-hourly changes brought on by COVID-19 has challenged me as a leader, as a parent of two young children who have 10 grandparents, and as a person with a compromised immune system. At…
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5 things Brené Brown can teach us about marketing
Brené Brown, New York Times bestselling author, star of the new Netflix special The Call to Courage, leading researcher on shame, vulnerability and courage, and—marketing genius? We’re bringing you five things a shame researcher can teach us about an…
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9 Event Trends to Know in 2020
One thing that rang loud and clear in 2019: Every event should be an experience. Regular event goers have come to expect thoughtful messaging, meaningful face time, versatile work spaces, sustainability and so much more. How will your events and…
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5 things Marie Kondo can teach us about 2020 business planning
Getting your 2020 business plan together can feel more stressful than decluttering your entire home just in time for your annual holiday party. That's why Marie Kondo, creator of the KonMari organizing method, author of the best-selling book The Life-Changing…
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5 ways leaders can practice gratitude (and boost their bottom line)
World Gratitude Day is September 21, and it's a great reminder for businesses to check in on how they're promoting or practicing the art (and science) of gratitude in their workplace. Why? Because to the people who work there, and to your bottom line…
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Responsible for a marketing budget? 5 steps to spending your money wisely
If you’re in charge of a company’s marketing budget, there is a good chance you’ve wished that pot could get a little bigger. Especially when it comes to hiring outside resources like production vendors or agency partners. But here’s the…
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Leading a team? Here’s how to take off your mask
If you’re in a leadership position, there have undoubtedly been times when, despite your best efforts, your team has seen you as inaccessible or intimidating. Or maybe you can even be seen as intense or abrupt (I’m virtually raising my hand here). Because…
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How to be wrong in three easy steps
We’re wired to want to be right. It’s just part of how we’re built. We associate wrongness with humiliation—a sure confidence crusher. So, as far back as our childhood classrooms, we’ve chased the feeling of rightness. And our lifelong avoidance…
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6 strategic ways to rethink your next event
Planning an event in Columbus, Ohio, and beyond goes so much deeper than linen choices and buffets. How do you want to make people feel? How should they interact with your brand? What do you want them to do after? When you focus on the strategy behind…
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