The Curiosity Report is a manifestation of one of treetree’s core values: curiosity. In this series, we tap clients, partners and vendors to learn how they’re navigating the twists and turns of their industry, adapting to change and learning along the way.

What has us curious today?

B2B industries rely heavily on sales teams to foster relationships that convert to long-term revenue. Often, prospects are wooed and marketed to months before signing on the dotted line.

With that in mind, we were curious to know: Amid the coronavirus pandemic, what happens to the selling environment when in-person moments are few and far between? In other words, how do you get to a signature without a handshake?

We talked to a dozen leading B2B marketing and sales experts to hear not only what they’re doing to pivot during the coronavirus, but also what they’ve already learned.

Download the Report