The Curiosity Report is a manifestation of one of treetree’s core values: curiosity. In this series, we tap clients, partners and vendors to learn how they’re navigating the twists and turns of their industry, adapting to change and learning along the way.
What has us curious today?
More than 75%—and counting—of B2B buyers and sellers say they prefer digital self-serve and remote human interactions over face-to-face engagement, even as cities continue to open for business. Both our research and firsthand client experience bear out this statistic.
So, in our first brief edition of The Curiosity Report, we got curious: How are you leveraging digitalization and personalization, and how it’s going?
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