The Curiosity Report is a manifestation of one of treetree’s core values: curiosity. In this series, we tap clients, partners and vendors to learn how they’re navigating the twists and turns of their industry, adapting to change and learning along the way.

What has us curious today?

According to a recent McKinsey Report, 97% of buyers surveyed felt comfortable making five- to six-figure purchases directly online without sales support.

So, we wanted to know: What are B2B marketing leaders doing to capitalize on this shift in buying behavior, especially as they face more competition for digital attention than ever?

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