When Nationwide wanted to stand out in a sea of suites, we had to make a big impact in a small space.
- Environmental branding
- Brand experience
- Environmental graphics
The challenge
Nationwide asked treetree to update the environmental branding for its guest suite at Huntington Park, home of the Columbus Clippers, which hosts a variety of Nationwide associates and their guests. The experience needed to instill a sense of community pride, convey enthusiasm for both Nationwide and the Clippers, incorporate the newly refreshed Nationwide brand, and stand out in a sea of suites.
Seating area feature wall
Solution
To maximize the limited space while also setting the suite apart, we amplified Nationwide’s signature blue color, incorporated the strong diagonal graphic element of its refreshed brand, and created a custom wall covering that features baseball photography and Nationwide brand patterning instead of paint.
Dimensional stylized home plates speak to Nationwide’s commitment to protect people, businesses and futures, and brushed stainless steel baseball bat pendant lights connect to the baseball theme. Finally, custom-printed felt pennants give impact and purpose to an extremely limited space.
Hospitality wall graphic
