When OHES grew to represent 20 percent of total OhioHealth patient volume, its marketing efforts needed to keep pace
- Brand discovery
- Brand strategy
- Brand guide
- Graphic design
- Marketing collateral
- Sales tools
OhioHealth created OhioHealth Employer Services (OHES) to provide OhioHealth’s outside corporate partners with valuable workplace healthcare solutions, such as preventative screenings, wellness programs, workers’ compensation and onsite clinics.
When OHES grew to represent 20 percent of total OhioHealth patient volume, the sub-brand’s profile was elevated, but its marketing materials weren’t yet. So the OhioHealth Marketing and Communications team was charged with evolving its sub-brand and sharpening its sales tools to deepen relationships with the organization’s top 100 contracted employers. That called for some creative firepower.
Organizations participating in OHES had what they needed to choose OhioHealth, but they craved more support in engaging their employees with this offering and in building the OHES brand reputation among industry peers.
Pocket folder and sell sheet
Through discovery conversations with OHES leadership, clinical partners and participating employers as well as location and marketing material audits, we learned that simply evolving the marketing collateral wouldn’t necessarily achieve sales objectives. So, we pivoted to maximize client resources and prioritized efforts that would move the needle, including a language and photography library, robust sales tool templates and print and digital ads.
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