The industry pioneer needed tell a new story, rekindle relationships with buyers and distributors, and reclaim its rightful place at the top of the category.

  • Brand strategy
  • Brand experience
  • Brand positioning
  • Campaign development
  • Copywriting and content
  • Graphic design
  • Social media
  • Video

The challenge
For the past 200 years, Libbey has been among the top-ranked glassware manufacturers in America. When it came time to relaunch Libbey’s luxury glassware collection Master’s Reserve, it needed not only to strengthen sales, but also to instill renewed confidence in, and loyalty to, Libbey and its signature brand. In a post-pandemic world, we were tasked with positioning the Master’s Reserve glassware collection as a reimagined luxury brand.

Sales lookbook

Discovery insight

Elevating Master’s Reserve from just another product to a best-in-class brand would provide a platform for innovation and storytelling. The relaunch was an opportunity to tell a new story, rekindle relationships with buyers and distributors, and reclaim its rightful place at the top of the category.

Website copy and design

Social media strategy, copy and design

Our solution

Through robust discovery, strategy and planning, we identified an ownable position in the market as accessible American luxury. Running with this insight, we built a creative campaign and messaging platform that drove an elevated relaunch event, sizzle video, suite of sales materials, and six-months of social media content to capture attention and wallet-share of high-end restaurant owners and product distributors.

Video

Sales team launch materials