The industry pioneer needed to tell a new story, rekindle relationships with buyers and distributors, and reclaim its rightful place at the top of the category.
- Brand strategy
- Brand experience
- Brand positioning
- Campaign development
- Copywriting and content
- Graphic design
- Social media
For the past 200 years, Libbey has been among the top-ranked glassware manufacturers in America. When it came time to relaunch Libbey’s luxury glassware collection Reserve by Libbey, it needed not only to strengthen sales, but also to instill renewed confidence in, and loyalty to, Libbey and its signature brand. In a post-pandemic world, we were tasked with positioning the Reserve by Libbey glassware collection as a reimagined luxury brand.
Elevating Reserve by Libbey from just another product to a best-in-class brand would provide a platform for innovation and storytelling. The relaunch was an opportunity to tell a new story, rekindle relationships with buyers and distributors, and reclaim its rightful place at the top of the category.
Website copy and design
Social media strategy, copy and design
Through robust discovery, strategy and planning, we identified an ownable position in the market as accessible American luxury. Running with this insight, we built a creative campaign and messaging platform that drove an elevated relaunch event, sizzle video, suite of sales materials, and six-months of social media content to capture attention and wallet-share of high-end restaurant owners and product distributors.