With student applications down and fall fast approaching, the college needed to quickly attract and enroll qualified candidates.
When Mount Carmel College of Nursing was off its enrollment target, the institution needed to increase applications—and fast. treetree was tasked with creating an integrated campaign to boost both undergraduate and graduate applications for fall semester.
Undergraduate landing page
Use remarketing and email lists that had gone cold to promote Mount Carmel College of Nursing landing pages to two unique audiences on LinkedIn, Facebook, Google Display Network and Google Search.
Undergraduate ads – A/B testing
With a four-week-long campaign window to test, iterate and succeed, we launched two split-tested undergraduate landing pages and one doctorate program-focused landing page. Prospective students who completed the contact form were then added to an A/B-tested email nurture sequence.
The undergraduate email sequence garnered an above-average open rate ranging from 41-50%, while the program overall showed healthy, scalable and repeatable cost-per-lead (CPL) values.