Savings sell. So we dug into the data to find a benefit story advisors could run with.
- Email marketing
- Social media design
- Digital collateral
- Direct mail design
- Copywriting
- Graphic design
- Business tools and support
The challenge
Telematics, or usage-based insurance, gives drivers a more customized—and often cheaper—insurance premium. But because it relies on driver data and is often associated with participation costs, customers are skeptical and sales conversations are challenging for insurance agents.
In an effort to stay competitive against other carriers and help independent agents grow their business, Nationwide launched an app for easy adoption and sought a digital marketing campaign and suite of business tools to educate and activate.
Insight
Savings sell. So we dug into Nationwide’s data to uncover clear benefit messaging that could proactively address objections. Bolstered by customer testimonials, the campaign was direct and simple, helping advisors start and lead sales conversations with confidence.
Social
Solution
Through clean graphic design and bold benefit-focused copywriting, we developed digital collateral that gave advisors a robust and customizable suite of sales tools, including copywriting and graphic design for emails, direct mail, social media and digital ads.
Digital ads
Social media posts
Email designs
Digital ads
Sales tool
