Nationwide Insurance

Nationwide wanted to reinvigorate its Plaza One lobby to welcome associates and guests with a one-of-a-kind experience. The challengeAs a longtime partner to Nationwide, treetree has touched many brand spaces across the country over the years. So when it came time to reimagine the Plaza One headquarters, we were engaged to create a fresh, modern […]



A young nonprofit on a mission to save lives needed branding and messaging support to elevate their presence and expand their reach. The challengeFounded by the family of Eli Weinstock, a college student who lost his life to unintentional fentanyl poisoning, BirdieLight is a community organization dedicated to reducing fentanyl deaths by educating young people […]

Dawes Arboretum

Dawes was seeking to shift its positioning from a transactional ticket-buying moment to a complete and unexpected experience in a location that’s closer than you think. The challengeWith nearly 2,000 acres of plant collections, gardens and natural areas, 12 miles of hiking trails and roadways for a four-mile driving tour, the Dawes Arboretum is a […]

Nationwide Insurance - Huntington Park

When Nationwide wanted to stand out in a sea of suites, we had to make a big impact in a small space. The challengeNationwide asked treetree to update the environmental branding for its guest suite at Huntington Park, home of the Columbus Clippers, which hosts a variety of Nationwide associates and their guests. The experience […]


The industry pioneer needed to tell a new story, rekindle relationships with buyers and distributors, and reclaim its rightful place at the top of the category. The challengeFor the past 200 years, Libbey has been among the top-ranked glassware manufacturers in America. When it came time to relaunch Libbey’s luxury glassware collection Reserve by Libbey, […]

Mount Carmel College of Nursing

With student applications down and fall fast approaching, the college needed to quickly attract and enroll qualified candidates. ChallengeWhen Mount Carmel College of Nursing was off its enrollment target, the institution needed to increase applications—and fast. treetree was tasked with creating an integrated campaign to boost both undergraduate and graduate applications for fall semester. Undergraduate […]