Take advantage of your competition’s weaknesses and make their strengths irrelevant.
Our competitive analysis doesn’t just map your market landscape. It shows exactly where you stand among target competitors.
In other words, how you stack up in terms of reputation, perceived value, clarity of message and more. We also evaluate the competitive matrix for white space you can own to inform positioning that separates you from everyone else.
At treetree, we employ methods such as secret shopping, competitive audits, product analysis and customer and persona research to learn where your competition excels, where they fall flat—and how you can make the most of both.
From workshops to audits, competitive research can include:
- Qualitative research
- Quantitative research
- Brand workshops
- Stakeholder sessions
- Audience journeys
- Key messaging
- Competitive audits
- Audience insights
- Marketing plan development