It takes tree-ness. Nope, we couldn’t define it if we tried (and we’ve tried), but we do know it’s made up of equal parts curiosity, resourcefulness and gratitude.

And we know it starts at the top with our leadership team.

Becca Apfelstadt

Co-Founder and CEO

Becca is a passionate leader, bold visionary and proud WBENC member. She has been in the agency business more than half her life, working with and for B2B giants like Alliance Data, Worthington Industries and McGraw-Hill. Her energy and drive foster an environment of thoughtful collaboration and up-for-any-challenge enthusiasm, while her natural ability to bring out the best in people always produces elevated work on behalf of our clients. Becca shares about career, family, vulnerability, resilience and leadership in her Get Your Mind Bright newsletter.

Rachel Hillman

President and Chief Client Officer

Rachel is responsible for keeping the account service team happy, sharp, creative and proactive. With an agency career that stretches decades and a client roster that spans B2B industries from health care to fintech, she knows exactly how best to mentor, support and shape her team into strategic and creative thinkers who make great client partners. As our clients’ number one advocate, Rachel brings focus to complicated messages, products and conversations.

Megan Myers

Chief Creative Officer

Megan leads the creative team in telling smart, strategic stories. She brings high energy and whole-brained thinking to every project. And with experience on both the client side and agency side with the likes of Cochlear Americas, Thirty-One Gifts, DHL, Cardinal Health, Olive and Nationwide, Megan knows how to ensure that our creative isn’t just great; it’s also grounded in thought and purpose that spark a relationship and compel action.

LORA WINNING

VP, Strategy and Growth

As our strategy lead, Lora thrives on uncovering the insights that unlock endless opportunities for our clients. With a diverse background amongst giants including Victoria’s Secret PINK, Kohl’s, NetJets and DSW, Lora is no stranger to leading with curiosity. She brings with her more than 20 years of experience in both agency and corporate environments, a knack for bridging the gap between client and creative services—and an infectious laugh.

JUSTIN WAGG

Director of Digital Growth

Justin heads the digital team at treetree, bringing more than 15 years of experience driving strategy and execution through lead generation and digital marketing campaigns. Growing up in Canada, Justin moved to Germany when he was 21, spending the early part of his career working overseas. Through that experience, he brings elevated and unique global experience for localizing and executing B2B digital campaigns throughout EMEA, LATAM and North America. Justin started his digital marketing agency in 2019, Weiter Marketing, which was acquired by treetree in early 2022 to continue fortifying the digital team. His work has primarily been dedicated to hyper-growth SaaS/technology companies.

REBEKAAH HARKLESS

Finance and Operations Director

Rebekaah brings 30+ years of professional accounting experience across various industries and roles to the leadership team. Most of her career has been in the controller or accounting manager seat. From the daily checklists to the yearly checkpoints, she is methodical and deliberate in her involvement with the financial details, as well as providing others with the confidence to make decisions based on timely and insightful financial information.

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